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The Frameworks

The Frameworks: Continuous Agency Evolution

Attribution & IP

Agency

Produced in collaboration with the team at The Frameworks.

Intellectual property

Client trademarks and assets belong to their respective entities; displayed here strictly as an architectural and UX portfolio of publicly released work.

My Scope

Continuous Product Ownership, Advanced Webflow Customization, NN/g Heuristic Optimization, Accessibility Lead.

Scroll to move through the challenge, idea, along the way, and outcome. Use the section links to jump.

The challenge

As the digital face of a leading B2B agency, the platform must serve as a live benchmark of the cross-functional team's UX, technical, and creative capabilities.

The idea

Treat the agency site as a continuous product cycle, demanding extreme ownership of its performance, interactive design, and accessibility.

Along the way

Concrete moves between intent and handoff—each step reducing ambiguity before the next layer of fidelity.

  • Continuous Development

    Managed the long-term roadmap for the site, using Webflow and custom code to push interaction boundaries.

  • NN/g Rigor

    Applied heuristic evaluations to iteratively improve user experience, navigation, and information architecture.

  • Accessibility Lead

    Championed a 'zero-compromise' accessibility strategy, ensuring global WCAG compliance without sacrificing high-end UI design.

The outcome

Maintained a live, high-performing product that acts as the gold standard for client delivery and actively drives B2B lead progression.

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