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Siemens

Attribution & IP

Agency

Produced in collaboration with the team at The Frameworks.

Intellectual property

Client trademarks and assets belong to their respective entities; displayed here strictly as an architectural and UX portfolio of publicly released work.

My Scope

Interactive Technical Storytelling, Hotspot Interaction Logic, Webflow Build, Motion Design.

Scroll to move through the challenge, idea, along the way, and outcome. Use the section links to jump.

The challenge

Traditional white papers are static and fail to capture the boundary-pushing technology behind Siemens software for complex markets like Medical Devices.

The idea

Create the 'next generation of white papers' by treating technical documentation as an interactive digital product that brings simulation software to life.

Along the way

Concrete moves between intent and handoff—each step reducing ambiguity before the next layer of fidelity.

  • Interactive Build

    Built a modular, web-based experience where users could toggle through specific technological features on rendered 3D objects.

  • Data Visualization

    Engineered interactive components to explain 'Confidence in Complexity,' ensuring the UI clarified engineering data effortlessly.

  • The Friction & Pivot

    Pinpointing dynamic hotspot overlays on a single Lottie animation caused rendering glitches. I engineered a custom method to target specific animation frames seamlessly.

The outcome

Developed a scalable digital blueprint for future campaigns, transforming dense technical specifications into a high-end, browser-based narrative.

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