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The Ardonagh Group

The Ardonagh Group: Humanizing Institutional Scale

Attribution & IP

Agency

Produced in collaboration with the team at The Frameworks.

Intellectual property

Client trademarks and assets belong to their respective entities; displayed here strictly as an architectural and UX portfolio of publicly released work.

My Scope

Corporate Information Architecture, Multi-platform UX Overhaul.

Scroll to move through the challenge, idea, along the way, and outcome. Use the section links to jump.

The challenge

Ardonagh's online presence felt disconnected. They needed a digital ecosystem that could clearly articulate its momentum to global investors.

The idea

'Humanising the brand.' Create a clear online architecture that showcased the group's massive institutional scale while keeping its 'family of businesses' culturally connected.

Along the way

Concrete moves between intent and handoff—each step reducing ambiguity before the next layer of fidelity.

  • Corporate UX Overhaul

    Led a UX refresh alongside the broader team, focusing on a clean, logical distribution of platform offerings.

  • Cross-Device Consistency

    Delivered a unified design system that ensured corporate reporting and brand portfolios displayed perfectly across all environments.

  • The Friction & Pivot

    Balancing a clean portfolio distribution against nuanced brand identities was complex. I collaborated deeply with strategy to architect a system of distinct, yet intrinsically linked brand 'silos'.

The outcome

Consolidated 33+ brands into a cohesive, elevated digital ecosystem that successfully re-engaged the global workforce and investor community.

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